GONOE
Brand
Store
Studio
Eshop
Gonoe is a brand dedicated to transforming worn and unwanted clothing into unique pieces, utilizing innovative techniques and material manipulation. Since 2019, we have been bringing a sustainable approach to fashion, with our collections—recognized for both creativity and sustainability—showcased at various fashion events. We offer distinctive designs that emphasize originality and environmental responsibility.
Women clothes
Casual
Evening
Coats, jackets
Men clothes
Casual
Evening
Coats, jackets
Accessories
Caps, Scarves
Meets sustainability criteria
How we evaluate
Opening hours
Individual agreement via email and social media platforms IG and FB.
About Us
Our process differs significantly from the conventional methods of creating clothing and fashion collections. Typically, making garments from scratch requires a good pattern, fabric, and you’re ready to cut and sew the pieces together. However, our approach demands much more time and effort. We start by sourcing existing clothing, usually from thrift stores or online platforms. Once we’ve collected enough garments, the first step is photographing each item to document how it looked before the transformation. Then comes our favorite part— the deconstructing.
Many designers and creators we see online simply cut along the seams, but we prefer a different approach. We believe this method often removes some of the most beautiful details of a garment, especially with denim pieces, which are our favorite to work with. Unique washes and hidden details in the seams or beneath the pockets are essential elements in the final upcycled product, reflecting the essence of most of our designs.
Many designers and creators we see online simply cut along the seams, but we prefer a different approach. We believe this method often removes some of the most beautiful details of a garment, especially with denim pieces, which are our favorite to work with. Unique washes and hidden details in the seams or beneath the pockets are essential elements in the final upcycled product, reflecting the essence of most of our designs.