JM: Elegance with a Raw Aesthetic of Brutalism

Brutalism as a Source of Inspiration

While studying fashion design in London, Jakub realized that brutalist architecture—with its sharp lines and raw concrete—evoked a sense of home for him. This contrasting blend of nostalgia and modern urban aesthetics became the cornerstone of his work. JM offers fashion that dares to reinterpret the masculinity of brutalism into soft, wearable forms, bringing a sense of determination and vigor into the wardrobes of its customers.

Experimental Techniques and a Distinctive Style

Jakub Matiasovic constantly pushes the boundaries of traditional fashion design. His collections feature unconventional textile techniques, including 3D printing on garments and accessories like handbags. A significant element of his work is his collaboration with textile designer Juraj Straka, with whom he created unique prints and materials for the Adolescence and Eclipse collections. These collections exemplify the harmony of craftsmanship and visual originality, leaving an unforgettable impression.

Sustainability and Support for Local Craftsmanship

Since its inception, the JM brand has championed Slovak tailoring and sustainability. Most of its designs are produced locally, supporting craftsmanship while minimizing its ecological footprint. This philosophy blends tradition with a modern approach, giving JM products an authentic character.

The Brand's Vision: Beyond Slovak Borders

JM has already garnered admiration from Slovak personalities like Alan Murin and Saul and is steadily establishing itself as a recognized name on the local scene. However, Jakub Matiasovic aims to expand beyond borders, bringing his unique perspective on fashion to the global market. His goal is not only to celebrate Slovakia’s architectural heritage but also to share its aesthetics and stories with an international audience.