Juliana Brnakova: Turning Waste into Art

From Textile Waste to Artistic Materials

Juliana’s journey began with questions: How can a young designer contribute to reducing waste in the fashion industry? How can scraps of fabric, dismissed as useless, be transformed into something extraordinary? Juliana answered through her work. She reached out to local companies and brands, collected their textile waste, and with incredible creativity, turned it into entirely new materials.

“Fabric scraps weren’t a problem—they were a challenge,” Juliana explains. “I wanted to give them a second chance and show that even waste can be the foundation of art.”

Her collections embody this philosophy. Each piece radiates respect for textile craftsmanship and the joy of handmade work. Every garment leaving her studio is an authentic creation that brings its wearer a sense of uniqueness.

Bestsellers That Tell Their Own Stories

One of Juliana’s most iconic designs is the Mara jacket. This zero-waste jacket, designed with meticulous attention to detail, combines comfort with a unique aesthetic. More than just a practical garment, Mara is a statement—a testament that fashion can be beautiful, functional, and sustainable.

Another standout piece is the Nana jacket, handcrafted from fabric scraps. Nana carries a message of reverence for craftsmanship, with every stitch and detail honoring the art of handwork. Its surface resembles brushstrokes on a painting, where every color and texture has meaning. Nana has appeared in TV shows, films, and music videos, becoming a symbol of Juliana’s ability to merge fashion and art.

A Philosophy of Timelessness and Originality

Juliana Brnakova’s brand intentionally avoids seasonal trends. “Fashion shouldn’t be about fleeting trends but about timelessness and quality,” says the designer. Her portfolio includes coats, jackets, dresses, pants, and accessories like bags and fanny packs, all designed to withstand the test of time.

Each piece reflects a high level of handcrafting, elevating it to a work of art. Juliana also champions the concept of slow fashion— “It’s okay to wait a week for your garment because it’s worth it,” she adds.